EXCLUSIVE: Jon Bon Jovi's exciting new family business

12.01.2023 - 01:07 / who.com.au

Watch Below: Prince Harry sings with Jon Bon Jovi “I’m just the number-one employee,” he says. Jon, who changed his surname from Bongiovi when he was starting out as a rock star, has collaborated with his eldest son to launch Hampton Water, a wine company inspired by the family’s love of rosé and named after the popular summer playground of the rich and famous in New York’s Long Island that holds a special place in their hearts.And just like Bon Jovi did in the charts with hits like ‘You Give Love a Bad Name’ and ‘Livin’ on a Prayer’, the father-son team aim to take the company to number one.

“We intend to be the largest rosé [brand] in the world,” Jesse tells WHO.  “Rosé is all about spending time with those you love and creating memories,” says Jesse.While their foray into the wine business follows a well-worn path by a long list of other celebrities who have bought vineyards and worked with master winemakers, like Brad Pitt and Sam Neill, they vowed it would not be just an endorsement as some other famous names have done, where they just lend their name to a product without being hands-on.Going into the venture, both were adamant they would not trade on the Bon Jovi name or leverage song titles on the label (so no ‘Bed of Rosés’ then – what a shame!).“We knew from the very beginning that we didn’t want to just white label something and slap our names on it,” Jesse, 27, tells WHO. “This is a family business, not a celebrity vanity project. We not only created the label, name and ethos of the brand, but we spent a lot of time in the South of France with [French winemaker] Gérard Bertrand and his team to blend the first version of Hampton Water, and continue to return to Languedoc to put final touches on every