variety.com
07.06.2023 / 19:33
‘Flamin’ Hot’ Star Jesse Garcia on Why Latino Projects Don’t Have ‘the Luxury of Failing’ and That Cheetos Controversy
Adam B. Vary Senior Entertainment Writer The first time Jesse Garcia (“Quinceañera,” “Narcos: Mexico”) learned about Richard Montañez — the former Frito-Lay executive who’s said that he invented the wildly successful Flamin’ Hot Cheetos brand when he was working as a janitor for the company — the actor immediately thought, “That would be an awesome movie.” Years later, Eva Longoria cast Garcia to play Montañez for her feature directing debut, “Flamin’ Hot,” which premieres June 9 on Hulu and Disney+. The film, produced by DeVon Franklin (“Breakthrough,” “Miracles From Heaven”), covers Richard’s life from his difficult childhood to his marriage to his high school sweetheart Judy (Annie Gonzalez) to his rise at Frito-Lay. For Garcia, it was an all-too-rare opportunity to depict the real-life story of a Latino family in a mainstream feature film.