Showing her support. Khloé Kardashian has been there for Tristan Thompson while he deals with mom Andrea Thompson’s death.
25.01.2023 - 18:07 / deadline.com
Disney Advertising and measurement firm EDO, whose co-founder and chairman is the actor and director Edward Norton, have expanded their relationship into the streaming realm.
The companies have reached a new agreement to apply engagement data from EDO to Disney’s streaming platforms, starting with Hulu. Last month, Disney+ also added a subscription tier with ads.
The partnership news comes on the day Disney’s ad division convenes its annual “tech and data showcase,” which will be held virtually. Norton is appearing in a 5-minute video segment during the event to explain his involvement and how EDO is working with Disney.
The companies see the deal yielding more insight for advertisers about how Disney’s premium content translates into consumer engagement and performance.
Unlike some other measurement vendor deals struck with media companies lately, the EDO-Disney pact isn’t a direct attempt to compete with Nielsen, which has come under fire but remains the market leader for viewership measurement. EDO’s data is generally seen as complementary to Nielsen’s stats, but with streaming enabling the same decision-making of digital advertising, outcomes from ad placements are important to understand. Targeting specific consumers is the big opportunity in streaming, as opposed to the traditional “spray and pray” approach in broadcast TV.
EDO, short for Entertainment Data Oracle, was founded in 2014 by entrepreneur Daniel Nadler, who is Norton’s friend. With the creative community increasingly in need of a range of data in order to determine compensation and profit participation, Norton cast his lot with the company and has been an outspoken advocate for it on social media.
By working with EDO, Norton said in a press release,
Showing her support. Khloé Kardashian has been there for Tristan Thompson while he deals with mom Andrea Thompson’s death.
Actors’ Equity said today that it’s making its Open Access membership policy permanent, allowing any non-union theater worker to join who can demonstrate that they have worked professionally as an actor or stage manager within Equity’s geographical jurisdiction. The 51,000-member union had launched the Open Access policy in July of 2021, but it had a sunset date of May 1, 2023.
The surprise Best Actress Oscar nomination for Andrea Riseborough’s performance in the drama “To Leslie” is still causing some angst in Hollywood, given the project had little-to-no money and no traditional Oscar campaign behind it, shocking the industry in the process. Instead, a last-minute grassroots campaign to get the actress a nomination was fueled by peers like Gwyneth Paltrow, Kate Winslet, Jennifer Aniston, Charlize Theron, Sarah Paulson, Edward Norton, and others.
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EXCLUSIVE: America’s longest-serving death row inmate, Tommy Zeigler, and his fight for exoneration after nearly 50 years behind bars on a murder conviction, are getting the documentary treatment courtesy of award-winning directors David Van Taylor (A Perfect Candidate) and Marlon Johnson (River City Drumbeat).
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Case closed. The cast of Rian Johnson‘s Glass Onion: A Knives Out Mystery proved that they’re all guilty of being extremely fashionable on the red carpet at the 2023 Critics’ Choice Awards.
Lisa Marie Presley's final Instagram post before her death was about her grief surrounding her late son's tragic death. The only child of Elvis Presley and Priscilla Presley passed away on Thursday at the age of 54 after suffering from a cardiac arrest.