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Broadway’s Playbill Joins Twitter Exodus Citing Platform’s “Hate, Negativity, And Misinformation”
11.11.2022 - 23:23 / deadline.com
Playbill, the monthly magazine that serves as official programs for Broadway, most of Off Broadway and other arts institutes, is signing off Twitter for good, citing the platform’s “greatly expanded” tolerance for “hate, negativity, and misinformation.”
“As a respected news outlet for the Broadway community, we feel we can no longer continue to utilize a platform where the line between actual news and insidious rhetoric has become blurred beyond recognition,” the company said today in a statement.
The announcement was made today by Philip S. Birsh, Playbill Chairman and CEO, and Chief Operating Officer Alex Birsh, in a final tweet to its more than than 412,000 followers.
The exit marks a significant blow to what’s commonly known as Theater Twitter, the posters and commenters who relish all things Broadway from official news to backstage gossip. Though Playbill traditionally stayed away from the latter, its presence on the platform has long served as a sort of Broadway bulletin board.
But the familiar brand found itself at the center of a Theater Twitter controversy just last month, when its new Editor in Chief Diep Tran tweeted on her personal Twitter account what was interpreted (or misinterpreted) by some followers as antisemitic. In the soon deleted tweets, she seemed to suggest that Tom Stoppard’s Leopoldstadt, a fictionalized but autobiographical drama about the Holocaust and Stoppard’s own later-in-life embrace of his Jewish roots, was succeeding at the Broadway box office at least in part at the expense of Black plays such as Topdog/Underdog, The Piano Lesson and the new staging of Death of a Salesman. (For the record, The Piano Lesson starring Samuel L. Jackson has proven to be one of the fall Broadway
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