Berlin’s EFM Boss Reveals Size Of U.S. & Asia Contingents, Talks Growing Importance Of TV
26.01.2023 - 14:13
/ deadline.com
The Berlinale’s European Film Market was the last major physical market to take place in 2020 as the world began shutting down because of the Covid-19 pandemic.
The virus would force the event online in 2021 and 2022. The EFM’s traditional home of the Gropius Bau looked strangely empty last February, playing host to an exhibition by South African artist Zanele Muholi, as the event unfolded online alongside a scaled-down physical festival.
Its vast atrium and halls are set to be packed with hundreds of stands and thousands of professionals once again this year for EFM’s 2023 edition, running February 16-22.
Both the Gropius Bau and the market’s other key exhibition space of the Marriott Hotel are already fully booked.
“The good news for us is that we are completely at the same level in terms of accreditations as we were at this time of the year in 2020. This means that we are forecast to reach the same amount of market participants,” EFM director Dennis Ruh.
As of January 23, 519 exhibitors hailing from 59 countries had taken stands, 128 for the first time, and 6,636 individual market participants from 128 countries had registered to attend, 1,143 of them buyers.
A total of 691 films were due to be screened, 524 of them market premieres, for more than 1,000 market screenings, 442 of which will be online. Around 307 titles will be available to screen via VOD after the market.
“It’s still a work in progress and the numbers continue to tick up,” said Ruh.
Asia & North America
Ruh is optimistic that U.S. and Asian professionals will be out in force alongside their European counterparts.
“I went to Busan last year because it was important for me to reach out, especially to the Koreans and the Japanese,” he said.
“Busan