As Netflix’s ‘Next In Fashion’ Returns, Former ‘MasterChef’ Showrunner Robin Ashbrooke Takes Old School Approach To Entertainment Formats
03.03.2023 - 22:21
/ deadline.com
The streamers, led by Netflix, moved into the non-scripted entertainment space in a serious way about five years.
This coupled with the fact that the broadcast networks were still having disproportionate success with unscripted shows, opened plenty of opportunities for producers to create new entertainment formats.
Enter former MasterChef showrunner Robin Ashbrooke and Yasmin Shackleton, also an exec producer on the Fox cooking show, who launched The Old School, an independent production company in 2018 with Netflix’s The Final Table, the streamer’s first significant move into the food space.
Since then, the pair have worked with the likes of Helen Mirren, Tan France, Alexa Chung and Gigi Hadid on a number of shiny floor entertainment shows.
They are now gearing up for the premiere of the second season of Netflix’s Next In Fashion, a design competition series with Hadid taking over from Chung and joined by the likes of Hailey Bieber, Emma Chamberlain, Bella Hadid and Donatella Versace as well as a group of designers competing for $200,000.
Ashbrooke moved from the UK, where he was creative director of unscripted at the then-titled Shine, to LA in 2008 and launched and exec produced nine seasons of MasterChef as well as launching MasterChef Junior and NBC’s Little Big Shots. Here, he tells Deadline about the shift from linear to streaming and what he is cooking up next.
MasterChef, fronted by Gordon Ramsay, was a big hit when it launched in 2010. But ironically, Ashbrooke, whose company also makes Baking Squad for Netflix, had never produced a food show before.
“At the start, I thought, I know how to make a gameshow. What is going to make this food show successful with Gordon at the heart of it? If you watch the grammar