Cameo has appointed Matty de Castro as the platform’s general manager of Enterprise Sales. With more than 20 years of experience in technology and advertising, de Castro will serve as the head of Cameo’s enterprise business, Cameo for Business (C4B). Cameo is a marketplace that connects fans and brands directly with pop culture personalities, and as part of his new role at the company, de Castro will be in charge of leading Cameo’s sales team as well as securing enterprise brand and platform partnerships. “Today’s landscape requires brands to move at the lightning speed of pop culture and Cameo is the first platform to really offer that in the celebrity-driven content space,” said Matty de Castro, GM of Cameo for Business.