AMC Theatres Promotes Ellen Copaken to Head of Marketing
10.08.2023 - 20:29
Rebecca Rubin Film and Media Reporter AMC Theatres has promoted Ellen Copaken to lead its marketing department. As senior VP of marketing, effective immediately, she will report to AMC’s chairman and CEO Adam Aron and will join the company’s executive committee. She’s taking over for Eliot Hamlisch, who recently departed the company.
He had been commuting across the country to AMC’s Theatre Support Center in Leawood, Kansas from his residence in northern New Jersey. For personal reasons, Hamlisch was unable to relocate permanently, according to a statement from AMC. Copaken joined AMC in February 2022 as VP of growth strategy.
Her first initiative was launching a line of microwave, ready-to-eat popcorn, which is now sold in more than 2,600 Walmarts in the U.S. and online. She previously worked in senior marketing leadership roles for Frito-Lay, PepsiCo and Hostess Brands.
“In the year and a half that she has been with us, her talent, skill, and affable nature have been obvious to all who have interacted with her,” Aron said in a statement. “I could not be more excited to be working with her as she now also assumes the leadership of our marketing efforts.” In conjunction with Copaken’s promotion, AMC has made several related corporate organizational moves. For one, AMC’s grocery popcorn initiative will move to the marketing department and continue to be overseen by Copaken and her popcorn team.
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